Jay Z 40/40 Club

Jay Z‘s 40/40 Club opened in 2003 to much fanfare, garnering callouts on its owner’s songs, hosting birthday bashes for basketball players and generally becoming a hub of celebrity carousing in New York.

But for trendy nightspots, fame can be as fleeting as it is for the luminaries who populate them. The 40/40?s star faded over the years, dogged by declining attendance and labor disputes with workers. The club developed the worn-out air of a frat house the day after a big party. Even Jay-Z seemed tired of the place, instead frequenting locales like The Spotted Pig, a West Village gastropub he co-owns. It was clearly time for a change, and last year the 40/40 Club closed down for renovations.

Six months and $10 million later, the club re-opened this past January with a party hosted by Jay-Z for his friends and admirers, including Spike Lee, Wale, Ashanti, C.C. Sabathia and Warren Buffett. Designed by Jeffrey Beers, the new layout is much more open–the main room features stadium-style seating opposite a wall of jumbo HD televisions. A “champagne tower” soars behind the bar, comprised of golden Armand de Brignac bottles valued at $1 million.

With profits of $5 million per year, about $415,000 per month or $14,000 per day club 40/40 is off to a great new start with its new focus on the after work sports fans,couples and assorted gawkers looking to experience a slice of the Rap Life. Though on the weekend nights club 40/40 changes atmosphere’s to a more nightclub feel with a dress code that forbids sneakers and base ball caps.

Grand Re-Opening Of Jay-Z's 40/40 ClubRudemag

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