Dos Equis Celebrates Dos de Mayo

This year, Cinco de Mayo falls on a Sunday, and Dos Equis recognizes that particular day of the week doesn’t bode well for a celebration of this magnitude. So, Dos Equis is kicking things off on Thursday, May 2nd, or what the Most Interesting Man in the World has dubbed “Dos de Mayo,” giving fans everywhere an interesting twist for their Cinco celebrations.

The movement for Dos de Mayo kicked off today with an exclusive online video missive from the World’s Most Interesting Man, who issued a call to arms to “mobilize your friends, your co-workers, your neighbors…everyone,” in an effort to spread the word.

 

 

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