Featured: Import Bible

 

If your like us and your love for street wear can only be rivaled by your love for slammed import car’s then this weeks featured clothing line is for you ! Coming out of Canada Import Bible provides high quality clean designed shirt’s that every import enthusiast can appreciate. David from Import Bible was nice enough to give the next 10 RUDE Magazine fan’s 3$ off their order at their shop HERE , with discount code: “RUDE”

Brand: Import Bible
Websitehttp://importbible.com
Facebook: http://www.facebook.com/importbible

 

How did you come up with the name for your company ?

I’m asked this question every time someone new learns about the company! Import Bible was originally going to be an online reference site for import cars. Selling shirts was one of the ways I wanted to generate revenue for the website. I ended scraping the idea of a reference site, due to the lack of time and know how.

How does your brand stand out from others?

Compared to other street wear brands I’m different because my brand is inspired by the automotive scene and supported by a lot of car enthusiasts who have a passion for their vehicles. If you’re comparing me to other automotive brands than I would say that the quality and story behind each of my designs make me stand out. I always try to provide some sort of history or story behind each design because a car means a lot more to an enthusiast than just a mode of transportation.

Promoting a brand is sometimes an arduous task, what has been the craziest most unusual marketing technique you have used?

I sent my tees to Wong Fu Productions, they are well known on Youtube. I wouldn’t say that their viewers and my target audience lined up but I was surprised by amount of interest/sales WFP generated by wearing my t-shirts in their clip.

Rewind 5 years ago, where were you and what were you doing?

Import Bible had failed after its first shirt release, I was licking my wounds at this time but worked hard to design 5 more t-shirts in time for a relaunch that would target a wider audience while still catering to the car enthusiast. During this time I learned how to design in a particular style that would appeal to (mostly) everyone.

2012 is here, so what’s your company’s new year’s resolution?

My company’s resolution is to have a couple more shops stock my t-shirts and increase sales by 200% from last year. I hope to get into other products like posters, hats and hoodies this year.

 

If you could have any celebrity or athlete wear one of your brand’s shirts who would it be and what shirt?

While most people won’t know him unless they were into cars, I would love to see Keiichi Tsuchiya (the Drift King) wear one of my t-shirts. Probably the Grease Monkey tee if I had to choose.

Do you plan on doing any events or trade shows this year that your fans can catch you at?

I wish I could make it to the events state side, I feel like the local shows here aren’t big enough to be worth my time. The logistical issues of getting all my shirts to an event would be a nightmare in my opinion since I’m in Canada, but I hope that I’ll get the chance to attend a major event in the states one day.

What’s your best lesson learned since the start of your company?

This is difficult to sum up but I’ll give it a shot. Learn to trust your instinct but also learn when to give up. Understand that as a small business you either have time or money. Invest these resources only if you can get a proper return. Don’t underestimate the potential value of future customers, that is, those “Likes” on Facebook, “Followers” on Twitter and Instagram may one day be buying from you. So if you can some how get a good word/shout out from someone on those social media platforms then you are golden.

Would you like to give a shout out to any of your supporting fans and people that have helped you along your journey?

Of course, I would not be where I am right now with out the immense passion and support from my customers who share the same vision of my brand. Without them there would be no Import Bible. I also would like to thank my friends and affiliates who have helped me out throughout the years.

 

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